To Stories.
My name is MikaEl Fekadu aka Mika, I create, polish, and extend brand imagery and experiences
that help tell a story and bring people together. I'm inspired by new ways to convey a story through
images, identity systems, and websites, and I enjoy putting platforms
and media to their best use.
Stories fascinate me because of how they change our perspectives and experiences of Ideas.
I love telling and presenting captivating tales through the medium of designing visuals and platforms.
I'm obsessed with figuring out how to "say/do it better," as in present the story
in a way that's more appealing, flexible, and potent…
where every element feels well-considered.
A System Developer by Training, I went to Addis Ababa university to study
Information Science. In my time in the university, while I loved writing code
and building systems, I was drawn to the experience side of systems development,
where the goal is to solve the problem in a way that is interesting to the user,
which started my pursuit in Graphic Design and Brand Development.
I worked as both an in-house designer and as a freelancer. Currently,
I’m working in Spectrum Brand Solutions, a creative agency I co-founded a
few years back. In terms of my professional life, I consider myself
rather privileged because I was able to pursue what I love while
also working with some incredible people who thought me immensely.
