To Stories.
My name is MikaEl Fekadu aka Mika, I create, polish, and extend brand imagery and experiences
that help tell a story and bring people together. I'm inspired by new ways to convey a story
through images, identity systems, and websites, and I enjoy putting platforms
and media to their best use.
Stories fascinate me because of how they change our perspectives and experiences of Ideas.
I love telling and presenting captivating tales through the medium of designing visuals and
platforms.
I'm obsessed with figuring out how to "say/do it better," as in present the story
in a way that's more appealing, flexible, and potent…
where every element feels well-considered.
A System Developer by Training, I went to Addis Ababa university to study
Information Science. In my time in the university, while I loved writing code
and building systems, I was drawn to the experience side of systems development,
where the goal is to solve the problem in a way that is interesting to the user,
which started my pursuit in Graphic Design and Brand Development.
I worked as both an in-house designer and as a freelancer. Currently,
I’m working in Spectrum Brand Solutions, a creative agency I co-founded a
few years back. In terms of my professional life, I consider myself
rather privileged because I was able to pursue what I love while
also working with some incredible people who thought me immensely.
I design story-based visuals, experiences, brand Identity frameworks that help clients communicate their value to their target market.
Brand
Identity
Digital
Presence
Merchandise
& Promotion
I help clients position their brand by articulating their story, target market and tone and execute the items into visual frameworks, social media campaigns, web experiences. The driving principle is to resonate with the target market.
Spectrum Brand Solutions
My Day Job, and thus how I actually take on projects with clients, Spectrum is a creative
agency based in Addis Ababa, Ethiopia. It is where I along with my partner and the
creative team help clients grow their brands.
In 2018, me and my partners co-founded Spectrum with the primary goals of developing
tailored, story-centric solutions. The primary purpose of every engagement is creating
visuals and marketing tools to our clients to shed a new light on products, personalities,
initiatives & events.
ZenachWear Store
Zenach Wear is an online apparel + accessories store, It allows customers to explore a
catalog of custom-made designs. It's the marketplace for the modern Ethiopian man, woman,
kids and family to enjoy each chapter of their life with style.
Its a new way to shop since the traditional way in addis is an in-shop experience while
that way has its value, zenach wear presents a new experience.
Arif Designs Community
Arif Designs, an online community of Ethiopian Designers, Visual Artists, Creative
Thinkers to share Ideas, Resources and have discussions on different topics about
design.
Being a self-thought designer myself, I also went through the hurdles in learning design.
Arif design started as a community that brings creatives together.
Clients
Some of the awesome people i got to work with
