Arts
By Aklil
Royal Crown
Arts By Aklil, the brainchild of visionary designer Aklil, provides a collection of custom-designed luxury garments that seamlessly blend Ethiopian traditional clothing elements with a distinctive personal touch. The client requested a distinctive interpretation of the brand's core concepts. An intersection of art & clothing, the project was a magnificent journey toward building a brand identity lead with a logo design with components that radiate royalty, individual expression and the timeless allure.
- Deliverables
- Brand Identity, Logo Design, Branded Merchandise, Social Media Design
- Project type
- Client work
- Role
- Designer
- Deliverables
- Brand Identity, Logo Design, Branded Merchandise, Social Media Design
- Project type
- Client work
- Role
- Designer
Royal Crown
Arts By Aklil, the brainchild of visionary designer Aklil, provides a collection of custom-designed luxury garments that seamlessly blend Ethiopian traditional clothing elements with a distinctive personal touch. The client requested a distinctive interpretation of the brand's core concepts. An intersection of art & clothing, the project was a magnificent journey toward building a brand identity lead with a logo design with components that radiate royalty, individual expression and the timeless allure.
The Brand
Arts By Aklil is a manifestation of Aklil's artistic vision, weaving custom-made clothing into a tapestry of intimate personality. Each piece exudes a sense of royalty, prestige, and opulence, forming a connecting thread throughout the brand. With her unwavering passion, Aklil has crafted a collection that defies conventional fashion boundaries and resonates with the profound aspirations of each individual client. The brand carries a mark of prestige and excellence, bestowing a regal experience upon its discerning clientele. With Arts By Aklil, fashion becomes an expression of grandeur, inviting all to embrace their unique journey towards elevated style and self-discovery.
The Edge
The Approach
To convey the unique personality of the brand. The Exploration led to an exciting foundation focusing on symmetry, regal & Luxury. The crown was built from the Letterform of the letter A. This mirrored effect not only evoked a sense of balance and harmony but also embodied the feeling of royalty that the products bestowed upon their discerning clientele, leaving an indelible mark of prestige.
Deep indigo for its mysterious nature, symbolizing sophistication, and shimmering gold for its timeless allure, symbolizing opulence were chosen as colors, blended with a decorative and signature font pair.
Deep indigo for its mysterious nature, symbolizing sophistication, and shimmering gold for its timeless allure, symbolizing opulence were chosen as colors, blended with a decorative and signature font pair.
The Logo
The crown-shaped logomark, born from the reflection of the majestic letter "A," proudly proclaimed the brand's commitment to craftsmanship, elegance, and a truly regal experience. The sleek and stylized crown served as a testament to the brand's dedication to delivering products that make every wearer feel like true royalty.
The Color Palette
The color pallet extends the Indigo with a subtly lighter indigo to serve as a watermark. And the Gold was extended with a subtly darker shade to create a gradient, allowing the brand to create the Glossy variants, further allowing the brand to have a vibrant and flexible presentation with the combinations from the palette.
