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Yacon

Building Contractor

Making It Simple & Significant

Yosef Alemayehu Building Constructions Contractor PLC is a Building Contractor engaged in Building and Road Constructions projects with Governmental Offices & Medium to Large Enterprises. And the owner wanted to create a brand framework that communicates the brand values in a clear and memorable way. This is the story of how that collaboration yielded the brand framework with a refined presentation through YACON building contractor

Deliverables
Logo Design, Brand Identity
Project type
Client work
Role
Designer, Creative Director

Yacon

Building Contractor

Deliverables
Logo Design, Brand Identity
Project type
Client work
Role
Designer, Creative Director

Making It Simple & Significant

Yosef Alemayehu Building Constructions Contractor PLC is a Building Contractor engaged in Building and Road Constructions projects with Governmental Offices & Medium to Large Enterprises. And the owner wanted to create a brand framework that communicates the brand values in a clear and memorable way. This is the story of how that collaboration yielded the brand framework with a refined presentation through YACON building contractor

The Brand

Yosef Alemayehu Building Constructions Contractor PLC is a Building Contractor engaged in Building and Road Constructions projects with Governmental Offices & Medium to Large Enterprises.The brand is built on top of the commitment of bringing the world-class standards of Quality, Reliability, On-time delivery and Innovative Solutions to every project and business engagement.

The Challenge

The Length of the name created an impediment to the potency of the brand messaging. So the brand name and identity elements needed to communicate the key pillars of the brand while staying relevant + efficient with a legal representation. The solution, i.e. the Brand visuals should be Eye-catching, Elegant and Memorable.The concepts should have a Construction Company feel while having a Consistent presence alongside an Aesthetic Appeal across each color mode.

The Approach

The brand was refined in a layered approach the guiding principle here is “In order to tell a story with various aspects/elements focus on conveying the meaning in a prioritized manner telling the most essential elements clearly and boldly”So the most essential elements were chosen from the brand message points. The company is built on the owner’s vision of leaving a mark of legacy on the industry and country. This was transformed into the initials of the name (YA). Moreover, Construction being the industry combined to give the Brand Name YACON. In Ethiopia, brand names must state/indicate the sector they engage in. which was conveyed with the name building contractor.The concept of the logo mark was executed with the aforementioned brand name with even spaces and stencil feels to communicate pieces coming together, using a clear and geometric typeface with a thick weight to affirm the reliable and well-thought solution the brand wants to convey.

The Blueprint

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