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Arts

By Aklil

Royal Crown

Arts By Aklil, the brainchild of visionary designer Aklil, provides a collection of custom-designed luxury garments that seamlessly blend Ethiopian traditional clothing elements with a distinctive personal touch. The client requested a distinctive interpretation of the brand's core concepts. An intersection of art & clothing, the project was a magnificent journey toward building a brand identity lead with a logo design with components that radiate royalty, individual expression and the timeless allure.

Deliverables
Brand Identity, Logo Design
Project type
Client work
Role
Designer

Arts

By Aklil

Deliverables
Brand Identity, Logo Design
Project type
Client work
Role
Designer

Royal Crown

Arts By Aklil, the brainchild of visionary designer Aklil, provides a collection of custom-designed luxury garments that seamlessly blend Ethiopian traditional clothing elements with a distinctive personal touch. The client requested a distinctive interpretation of the brand's core concepts. An intersection of art & clothing, the project was a magnificent journey toward building a brand identity lead with a logo design with components that radiate royalty, individual expression and the timeless allure.

The Brand

Arts By Aklil is a manifestation of Aklil's artistic vision, weaving custom-made clothing into a tapestry of intimate personality. Each piece exudes a sense of royalty, prestige, and opulence, forming a connecting thread throughout the brand. With her unwavering passion, Aklil has crafted a collection that defies conventional fashion boundaries and resonates with the profound aspirations of each individual client. The brand carries a mark of prestige and excellence, bestowing a regal experience upon its discerning clientele. With Arts By Aklil, fashion becomes an expression of grandeur, inviting all to embrace their unique journey towards elevated style and self-discovery.

The Edge

The brand is very personal, both in terms of craft and products. The Word “Aklil” translates to crown, So the concept will have a crown as a centerpiece.

The client sought a distinctive interpretation of their brand, because the crown symbol is directly related to luxury, and is widely used in the market. So the crown in Aklil’s logo needed to be built in a way that moved away from the conventional use of a crown in logos.

The project presented an intriguing challenge of crafting an expressive and unforgettable crown that Aklil could uniquely claim, establishing a powerful brand presence, and captivating audiences with its distinct charm.

The Approach

To convey the unique personality of the brand. The Exploration led to an exciting foundation focusing on symmetry, regal & Luxury. The crown was built from the Letterform of the letter A. This mirrored effect not only evoked a sense of balance and harmony but also embodied the feeling of royalty that the products bestowed upon their discerning clientele, leaving an indelible mark of prestige.

Deep indigo for its mysterious nature, symbolizing sophistication, and shimmering gold for its timeless allure, symbolizing opulence were chosen as colors, blended with a decorative and signature font pair.

The Logo

The crown-shaped logomark, born from the reflection of the majestic letter "A," proudly proclaimed the brand's commitment to craftsmanship, elegance, and a truly regal experience. The sleek and stylized crown served as a testament to the brand's dedication to delivering products that make every wearer feel like true royalty.

The Color Palette

The color pallet extends the Indigo with a subtly lighter indigo to serve as a watermark. And the Gold was extended with a subtly darker shade to create a gradient, allowing the brand to create the Glossy variants, further allowing the brand to have a vibrant and flexible presentation with the combinations from the palette. 
Yacon Building Contractor
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Mastewal Eyayu
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