Gouder
Wines
Embow your day
as part of an Ad campaign aimed at messaging "embow your day with Gouder Wine", I was tasked to create concepts that would go on print ads on several touchpoints. The project was interesting because of a couple of reasons one being, it's a dream come true working for a company I grew nearby, and the second being it also represents some of the print design concepts I tend to produce.
- Deliverables
- Print Design, Merchandise
- Project type
- Agency work
- Role
- Designer
- Deliverables
- Print Design, Merchandise
- Project type
- Agency work
- Role
- Designer
Embow your day
as part of an Ad campaign aimed at messaging "embow your day with Gouder Wine", I was tasked to create concepts that would go on print ads on several touchpoints. The project was interesting because of a couple of reasons one being, it's a dream come true working for a company I grew nearby, and the second being it also represents some of the print design concepts I tend to produce.
The Brand
Gouder Wine, a part of the Awash Winery S.C. product portfolio is the first winery in Ethiopia and prides its self with pioneering alongside presenting a variety of sweet and semi-sweet wine selections that accompany a variety of Ethiopian food, and the specific ad campaign these concepts are designed for adds to the brand story by communicating that you can embow/ enhance your day with our products. Furthermore, as a customer engagement campaign, it conveys the seniority of the products in both quality and legacy of the parent brand.
The Edge
The Approach
Embow: transitive verb
: to form into an arch or vault
The first concept was to show the message in a specific moment where the message is felt while interacting with the products i.e. when pouring the wine so the concept was a combination of wine being poured while showcasing the wine.
The second concept was highlighting the pioneering legacy of the brand by communicating “The Wine” of choice which was achieved by combining the logo mark that gouder and the parent brand share in a simple yet potent manner to combine with the product.
The Result
To accommodate the fast-moving and thus short window to clearly communicate the message, the elements were refined down to the critical pieces, which is the moment of pouring the wine the campaign message, and the logo was placed on the bottom of the right corner so that the logo appears at eye level for sedans and SUVs on the road.
