RoA Trading (previously Misale W/Sillasie General Trading) is a private company engaged in import/export, Wholesale & Retail, Real estate Business Services For Small to Large-scale Enterprises and Banks. Founded on an Ambitious Vision, the company is constructing a multipurpose building and the client wanted to take this opportunity to rebrand the company to the legacy he realized, The name of his late Mother Roman Assfaw shortened to RoA. I was asked to develop a logo mark that expresses the story while being flexible to accommodate the new structure of the company, RoA Trading, and RoA Multiplex.
RoA Trading (previously Misale W/Sillasie General Trading) is a private company engaged in import/export, Wholesale & Retail, Real estate Business Services For Small to Large-scale Enterprises and Banks. Founded on an Ambitious Vision, the company is constructing a multipurpose building and the client wanted to take this opportunity to rebrand the company to the legacy he realized, The name of his late Mother Roman Assfaw shortened to RoA. I was asked to develop a logo mark that expresses the story while being flexible to accommodate the new structure of the company, RoA Trading, and RoA Multiplex.
RoA is a general trading company with a growing list of products and sectors in its portfolio, The Brand Values Quality, Integrity, and Professionalism on every Business Engagement. While the list of products keeps on expanding, at the core of the brand is how deeply it values roots and family. The name RoA is a shorthand for Roman Asfaw, the mother of the owner the building represents a milestone of planting the name + living the legacy. The Brand views its customers like family, this has powered it to create an ecosystem of happy clients and vendors who are reliably there for each other. The Rebrand was meant to build on top of the brand values + color from the previous brand. So the objective of the project was to create a transition that conveys the brand's roots both visually and story. The company currently focuses on Building a Multipurpose Building with a shopping mall and cinema built-in located near Jemo Michael.