Kalandras
Podcast
ካላንድራስ...
Inspired by the Ethiopian saying "ካላንድራስ…" (one solves one’s problems & carries oneself), kalandras podcast is a space for authentic conversations that empower listeners. Hosted by musician, songwriter, and storyteller MikiMAC, it shares the experiences of Ethiopians who have built meaningful lives by staying true to themselves, blending motivation with the arts to help navigate life’s chaos. And this is the story of creating a visual identity that not only represents the core values of the podcast but also resonates with the target audience.
- Deliverables
- Logo Design, Social Media Design, Branded Merchandise
- Project type
- Client work
- Role
- Designer
- Deliverables
- Logo Design, Social Media Design, Branded Merchandise
- Project type
- Client work
- Role
- Designer
ካላንድራስ...
Inspired by the Ethiopian saying "ካላንድራስ…" (one solves one’s problems & carries oneself), kalandras podcast is a space for authentic conversations that empower listeners. Hosted by musician, songwriter, and storyteller MikiMAC, it shares the experiences of Ethiopians who have built meaningful lives by staying true to themselves, blending motivation with the arts to help navigate life’s chaos. And this is the story of creating a visual identity that not only represents the core values of the podcast but also resonates with the target audience.
The Brand
In a sea of overwhelming set of podcasts and self-improvement content, it’s easy to feel lost and disconnected. Kalandras presents a unique approach and conversations. The name Inspired by the Ethiopian proverb "ካላንድራስ…" (one solves one’s problems & motivates oneself), offers authentic conversations with Ethiopians who have overcome challenges and achieved meaningful lives. Hosted by musician, songwriter, and storyteller MikiMAC, Kalandras blends motivation with the arts to provide listeners with relatable stories and experiences through the chaos of life’s journey.Contrary to the usual podcasts format kalandras commits to the guest’s story It provides listeners with stories and experiences they can truly resonate with, offering a different space that offers a breath of fresh air through the clutter of mainstream content.
The Challenge
The Approach
The concept by identifying key elements that symbolize Ethiopian proverb at its core, the idea of conversations, and the act of storytelling. The integration of these elements into a cohesive concept to ensure the logo and Visual identity would be both distinctive and meaningful.
The podcast logo is a elegant composition of elements that together embody the show’s mission. A vibrant yellow background, symbolizing hope and reflecting the host's personal connection to the color, serves as the foundation. The design integrates the ge’ez number one symbolizing the one and messaging bubbles, representing the podcast’s cultural roots and conversational focus. These elements are unified with a central microphone, highlighting the importance of storytelling. The overall smartphone-shaped design underscores the modern, digital way the podcast is consumed, making the logo both meaningful and memorable.
The podcast logo is a elegant composition of elements that together embody the show’s mission. A vibrant yellow background, symbolizing hope and reflecting the host's personal connection to the color, serves as the foundation. The design integrates the ge’ez number one symbolizing the one and messaging bubbles, representing the podcast’s cultural roots and conversational focus. These elements are unified with a central microphone, highlighting the importance of storytelling. The overall smartphone-shaped design underscores the modern, digital way the podcast is consumed, making the logo both meaningful and memorable.
The Logos
The bold expressive logo concept was converted into its Amharic and English version with the corresponding colors
