Cosmos
MTO
Infinite Logistic Possibilities
In a transformative moment for Ethiopia’s logistics sector, Cosmos MTO emerges as one of only three companies awarded a multi-modal transport license by the Ethiopian Maritime Authority. This project tells the story of crafting a brand identity that seamlessly fits into various collateral while capturing the essence of the company’s mission and vision. This is a journey of creating a brand identity with a visual representation that aligns with its forward-thinking approach.
- Deliverables
- Brand Identity, Logo Design, Branded Merchandise
- Project type
- Client work
- Role
- Designer
- Deliverables
- Brand Identity, Logo Design, Branded Merchandise
- Project type
- Client work
- Role
- Designer
Infinite Logistic Possibilities
In a transformative moment for Ethiopia’s logistics sector, Cosmos MTO emerges as one of only three companies awarded a multi-modal transport license by the Ethiopian Maritime Authority. This project tells the story of crafting a brand identity that seamlessly fits into various collateral while capturing the essence of the company’s mission and vision. This is a journey of creating a brand identity with a visual representation that aligns with its forward-thinking approach.
The Brand
Multi-modal transportation involves using multiple modes of transport—such as road, rail, sea, and air—to move goods efficiently from origin to destination. Unlike traditional single-mode logistics, it combines various transport methods into a cohesive system for greater flexibility and optimization.Cosmos MTO is one of three private companies entering Ethiopia’s multi-modal logistics market, recently awarded a license to operate multi-modal transport services sector by Ethiopian Maritime Authority (EMA), as part of the liberalization of the multi-modal sector which was under the monopoly of the Ethiopian Shipping and Logistics (ESL).Awarded in May of this year, Cosmos MTO aims to redefine the logistics landscape, aiming to offer more efficient and dynamic solutions in a market where logistics has historically been equated solely with transport services.
The Challenge
The Approach
Convey the brand promise
The design process focused on aligning the brand’s vision with its operational promise: to provide seamless, end-to-end logistics solutions. The logo’s clean and adaptable design avoids literal depictions of transportation modes, instead emphasizing the brand promise through the infinity symbol. This approach ensures a sophisticated and unified brand identity. By showcasing the limitless potential of Cosmos MTO, the branding aims to educate the market and differentiate the company from traditional transport services. The identity is designed to be effective across various platforms, from shipping containers to conference rooms, maintaining a cohesive and impactful presence.
The design process focused on aligning the brand’s vision with its operational promise: to provide seamless, end-to-end logistics solutions. The logo’s clean and adaptable design avoids literal depictions of transportation modes, instead emphasizing the brand promise through the infinity symbol. This approach ensures a sophisticated and unified brand identity. By showcasing the limitless potential of Cosmos MTO, the branding aims to educate the market and differentiate the company from traditional transport services. The identity is designed to be effective across various platforms, from shipping containers to conference rooms, maintaining a cohesive and impactful presence.
The colors
The Logos
Applications
