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Mastewal

Eyayu

Expressing the soulful Duality

Mastewal Eyayou is an Ethiopian singer debuted in Ethiopian Idol has gone to release a variety of original songs about different topics. Now releasing a solo Album, The Artist wanted to Create a Mark that embodies Mastewal’s unique soulful style and creative blend of duality in his songs. This showcase the is a story creative process and the final Design.

Deliverables
Logo Design
Project type
Client work
Role
Designer

Mastewal

Eyayu

Deliverables
Logo Design
Project type
Client work
Role
Designer

Expressing the soulful Duality

Mastewal Eyayou is an Ethiopian singer debuted in Ethiopian Idol has gone to release a variety of original songs about different topics. Now releasing a solo Album, The Artist wanted to Create a Mark that embodies Mastewal’s unique soulful style and creative blend of duality in his songs. This showcase the is a story creative process and the final Design.

The Artist

Mastewal Eyayou, an Ethiopian singer started music in elementary school moving up to passing all 8 stages of the nationwide talent competition Ethiopian Idol and winning second place on the finals.Mastewal went on debut original songs in ‘Concord Collection’ music Album followed to gain a wide fanbase for his unique talent with original songs tat were celebrated withion millions of views and Live Events.

The Idea

With a growing body of work the logo concept needed to focus on the Artist’s persona. Mastewal's music is characterized by its rich blend of dualities, such as tradition and modernity, love and longing, joy and sorrow. To capture this essence visually, the logo incorporates elements arranged in pairs, symbolizing the harmonious coexistence of contrasting themes within Mastewal's songs. This duality adds depth and complexity to the design, reflecting the multifaceted nature of Mastewal's artistry.

The Approach

The core concept of Mastewal Eyayou's logo design revolves around the fusion of languages, symbolizing the artist's cultural background and international appeal. This fusion is achieved by integrating the initials of the artist's name in both Amharic and English scripts. The Amharic represents Mastewal's Ethiopian heritage, while English represents his broader audience and international recognition.Drawing inspiration from vintagea estetic to convey the tone of Mastewal’s Songs, the logo exudes a timeless elegance that complements Mastewal's classic yet contemporary style. The typography features elegant curves and flourishes reminiscent of retro signage and typography, evoking a sense of nostalgia and sophistication.By encapsulating Mastewal's essence in a distinctive visual mark, the logo becomes a powerful symbol of his artistry and legacy.

The Variations

The logo design is versatile and adaptable, suitable for a wide range of applications across various mediums. Whether it's used on album covers, merchandise, social media profiles, websites, or print collateral, the logo retains its impact and integrity. Its clean lines and balanced composition ensure legibility and scalability, while its timeless aesthetic ensures longevity and relevance across different contexts.

The Elements

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