Dess
Music
Capturing a blend
Dess is an Ethiopian Rapper, song-writer, producer, and Music Video Director with multiple albums a vast portfolio of work and the artist evolved through the work every collaboration with more refined identity. His work delivers a message with a signature blend of hip-hop with our stories that we identify with a twist, this project tells the story of how the new identity project was crafted and then the motif implemented on more items to deliver identity through Motion Graphix, Album art & design Teaser materials for the new album.
- Deliverables
- Logo Design, Branded Merchandise, Social Media Design, Album Art Design, Print Design
- Project type
- Client work
- Role
- Designer
- Deliverables
- Logo Design, Branded Merchandise, Social Media Design, Album Art Design, Print Design
- Project type
- Client work
- Role
- Designer
Capturing a blend
Dess is an Ethiopian Rapper, song-writer, producer, and Music Video Director with multiple albums a vast portfolio of work and the artist evolved through the work every collaboration with more refined identity. His work delivers a message with a signature blend of hip-hop with our stories that we identify with a twist, this project tells the story of how the new identity project was crafted and then the motif implemented on more items to deliver identity through Motion Graphix, Album art & design Teaser materials for the new album.
The Artist
Dess Abeje, also known as Dess, is a hip-hop artist with multiple roles, including rapper, songwriter, producer, and music video director. His body of work features numerous collaborations with well-known names in the music scene. The connecting thread throughout his diverse projects is the delivery of a solid message that tells a relatable story with a twist, all within the ambiance of hip-hop
The Edge
The Approach
The approach for this project centered on capturing Dess’ storytelling journey, highlighting his evolution as an artist with each project. The goal was to create a versatile mark that embodies the blend of hip-hop culture and his unique voice, ensuring it works across various media, including motion graphics. Drawing inspiration from graffiti style, the logo integrates both Amharic and English, reflecting his connection to diverse audiences. This design needed to feel handwritten, allowing for a personal connection that resonates with fans. By emphasizing boldness and a hopeful color palette, I aimed to represent Dess' strengths and authenticity, creating a symbol that evolves alongside his artistry and maintains impact wherever it is displayed, making the logo both meaningful and memorable.
The Colors
the color palette that reflects Dess' established brand identity while enhancing print friendliness and versatility. To ensure a bold and impactful design, an additional yellow color that complement the original was incorporated, utilizing high-contrast colors to create depth. This approach allows the primary color to stand out, ensuring that the logo remains visually striking across various applications.
Merchandise
The Album
