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Plantable

Bags

Go Beyond.

Plantable bags is an environment-friendly paper bag manufacturing company that provides Reusable & Eco-friendly Shopping bags from recycled paper & vegetable seeds.
The bags can be planted and grow into plants once they have done served their purpose. I was asked to create a brand identity that expresses the brand values and introduce the relatively new product in a way that resonates with the target market The project included their Logo Design, Stationery items, and client engagement materials.

Deliverables
Brand Identity, Logo Design, Branded Merchandise
Project type
Client work
Role
Designer

Plantable

Bags

Deliverables
Brand Identity, Logo Design, Branded Merchandise
Project type
Client work
Role
Designer

Go Beyond.

Plantable bags is an environment-friendly paper bag manufacturing company that provides Reusable & Eco-friendly Shopping bags from recycled paper & vegetable seeds.
The bags can be planted and grow into plants once they have done served their purpose. I was asked to create a brand identity that expresses the brand values and introduce the relatively new product in a way that resonates with the target market The project included their Logo Design, Stationery items, and client engagement materials.

The Brand

Plantable bags provides Reusable & Eco-friendly shopping bags from recycled paper & vegetable seeds. since the brand is usable by everyone the market was prioritized to focus on Supermarkets, Enterprises and Personal Consumption on an on-demand basis. The goal is to go beyond the idea of packaging, it is to allow people & Enterprises’ to not just carry delicate items but carry and create a better tomorrow.
That is why the bags can be planted and grow into plants once they have served their purpose.
The Plantable Bags brand represents the modern mindset that goes beyond caring for the environment but doing something about it.

The Challenge

According to the market research, the target market, consumers in Addis Ababa and other parts of Ethiopia, have some reservations/misconceptions about eco-friendly products. These include concerns about Durability, Variety the natural resistance to adopt a new lifestyle. The reservations poses a challenge to Plantable bags' market success and overall use of packaging that serves their purpose while also being environmentally friendly.

The Approach

brand elements were positioned to give an image that is both functional with a personality that is modern, elegant so that the target market identifies with the story and the bigger market considers adapting the all-around awesome lifestyle.

The Personality of the brand being
Modern : Represent a new lifestyle that is environment-conscious.

Elegant: Our Bags are made with the utmost care for quality to serve their purpose with a variety of options.

Earthy: Our products are all-natural and plantable



The Logo

The Logo design concept was intended to be minimal while remaining expressive, the Unique value proposition being “you can have the bags that serve the same purpose and Go Beyond” so the elements were focused on the keywords of the product (Bags) that are plantable, the colors were chosen to give the feeling of Earthy while remaining unique to the brand and functional for printing and digital media.While the primary color is Sacramento green which was chosen to convey the "plantable" aspect of the brand a logo pallet was developed to maintain a consistent feel across color modes which will allow the brand to resonate with the target market, fit into different themes, and printing materials. Moreover, it allows the brand to stand out with a different color combination to stand out in contexts such as co-branding, socials and etc

Colors

The colors were chosen to emotionally evoke Earthily tones, Furthermore, a bright and dark shade was chosen from each color in order to maintain clear contrast and the flexibility of the visuals. Leveraging the relationship between the colors the color palette was expanded to include gradients named with items related to the brand values and personality.

Typography

The tone of voice of the brand is relatable while meticulous which translated into the selection criteria of readability a humanist/organic way of drawing the letters. This led to the selection of Recoleta and Ivy Mode typeface families specifically their light regular and bold weights were used.

Stationary Items

The content of the stationary items was refined to present only the essential information which is relevant to the context they are used, to help the receiver get to the information they seek faster. The layout of each item was also surrounded by white space with a clear visual hierarchy while making the items more pleasing to look at.The primary brand color was dominant since it communicates the idea that the brand is eco-friendly. Moreover, the use of the humanist i.e. clear but smooth-edged typeface communicated the down-to-earth tone of the brand.

Thank You Card

Part of the brand personality for plantable bags is caring for the customer and each aspect of the products. To communicate these aspects a thank you card was developed to appreciate each purchase and since the product is relatively new, the backside of the thank you cards present the instructions on how to go beyond just packaging, how to plant the bags once done using it as a package. The process phases were summarized into a one-word structure to make them memorable and more approachable.

Order form

The order form was designed to be informative about the products and the process of going beyond to the customer. so it describes the physical dimensions of the flagship product. Like the other elements of the Plantable Identity, The paper used as an order form is recycled paper. Furthermore, the essential pieces of information were prioritized and the instructions such as the minimum quantity of the orders were placed under the blank space where the user can fill the order information.In cases that the customer is making an order for the first time, the instruction and specifications are detachable so that customer can keep the information as a take away

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